Updated February 1 – 2016
The New Social Media Engaged CEO
“The ultimate value of any CEO is the price of the stock and social media can impact that.”
Another view is CEOs in Social Media Crisis Mode – The Compelling or Complacent Executive Officer.
Overview
In today’s business world, you are measured by many factors including the number of Twitter followers you have. In fact, many surveys have found that websites in general are perceived as passive customer communication tools with Twitter being a far more proactive customer-engaging tool. These surveys have also found an increasing number of customers go to your Twitter account before they go to your website doing “due diligence” on you looking for call-to-actions, thought leadership and content useful in their purchasing as well as customer complaints regarding your solution.
Your client may not have a Twitter business account but they may have a personal account and their advisors may as well. In today’s business world, you are measured by many factors including the number of Twitter followers you have. As noted Twitter expert Evan Kirstel just named #5 of Top B2B-Business-to-Business Influences more than 47K followers stated, “Twitter is the way to meet new prospects and partners. If you aren’t engaged, your competition likely is!” That is, CEO’s are beginning to see the real value of Twitter not just for their company but for their role as CEO in the company they run.
Our vote for the CEO with the most social media impact is T-Mobile CEO John Legere (shown here) who has as you can see below increased the number of his Twitter followers 2015 by a whopping 2+ million followers up 120,00 in January alone and also increased the price of T-mobile stock quite a bit as well. Whether this is a direct correlation between his social media presence and stock price, we will let you decide but certainly a possibility.
NEW – After a review and inclusion of the CEO’s from the Harvard Business Review report on the best-performing CEOs in the world, we have added them to the CEO Twitter Scoreboard.
Overview
In today’s business world, you are measured by many factors including the number of Twitter followers you have. In fact, many surveys have found that websites in general are perceived as passive customer communication tools with Twitter being a far more proactive customer-engaging tool. These surveys have also found an increasing number of customers go to your Twitter account before they go to your website doing “due diligence” on you looking for call-to-actions, thought leadership and content useful in their purchasing as well as customer complaints regarding your solution. Your client may not have a Twitter business account but they may have a personal account and their advisors may as well.
NEW – After a review and inclusion of the CEO’s from the Harvard Business Review report on the best-performing CEOs in the world, we have added them to the CEO Twitter Scoreboard.
Click on the image above for the list.
Other News Items
An IBM sales study indicates that 75% of B2B buyers are likely to use social media as part of their purchasing decision.
Via LinkedIn – “50% of buyer-seller-support interaction will happen through social media by 2020 it will be 85%.”
Via @NPR radio “AC Nielsen reports that 87% of Twitter users surveyed make #buying decisions based on #Twitter posts and followers.
MIT Sloan – How CEOs Can Leverage Twitter
The purpose of this article is to not just talk about HOW CEOs Twitter but which CEO has the highest number of Followers
not the only measure of the CEO’s social presence but certainly a viable one.
TECH CEO’s
How do you score against your competitors?
Click here to get listed, corrections, additions, and Twitter help. We apologize for omissions or errors.
TECH CEO’s – February-2016
Company | Twitter Name | Followers | +/- since 1/1 | Notes |
Jack Dorsey | @jack | 3,370,000 | +70,000 | Social issues |
Elan Musk Telsa/Spacex | @elonmusk | 3,340,000 | +200,000 | Space pics |
John Legere | @JohnLegere | 2,060,000 | +120,000 | TMobile and event promotion |
Tim Cook Apple | @tim_cook | 1,950,000 | +11,000 | Apple promotion |
Marissa Mayer Yahoo | @marissamayer | 1,160,000 | +10,000 | Business topics |
Warren Buffett Berkshire | @WarrenBuffett | 1,130,000 | +10,000 | Only 2 posts in 2015 |
Michael Dell | @MichaelDell | 912,000 | +2,000 | Dell promotion |
Satya Nadella MSFT | @satyanadella | 699,000 | +33,000 | MSFT promotion & global topcs |
Jeff Weiner Linkedin | @jeffweiner | 298,000 | +3,000 | Global business |
Meg Whitman | @MegWhitman | 234,000 | 0 | Northing since 2011 |
Marc Benioff Salesforce | @Benioff | 201,000 | +3,000 | Social issues |
Larry Ellison Oracle | @larryellison | 90,200 | +41,700 | Nothing since 2012 |
Mark Zuckerberg | @MarkZuckerbergF | 88,400 | +2,400 | Not confirmed account no posts |
Jeffrey Bezos
Amazon |
@JeffBezos
|
83,200 | +10,200 | Space issues |
Sergey Brin Google | @sergeybrinn | 17,800 | +100 | Nothing since 2010 |
Ayah Bdeir Littlebits | @ayahbdeir | 16,100 | +300 | Company promotion |
Ginny Rometty IBM | @GinniRometty | 15,900 | +400 | No posts |
David Thodey x-Telstra | @davidthodey | 15,500 | +700 | Global topics |
John Donahoe Paypal | @Donahoe_John | 14,000 | 0 | Ebay and social topics |
Jeremy Bloom Integrate | @JeremyBloom11 | 12,600 | 0 | Company and motivational |
Reed Hastings | @reedhastings | 12,600 | +1,200 | Movie and social topics |
Tom Mendoz Netapp | @TomMendozaTalks | 12,600 | 0 | |
Mark Bertolini Aetna | @mtbert | 12,100 | +200 | Global topics |
Scott Brown Bounce.io | @sbrown | 10,600 | 0 | Company promotion & lifestyle |
Eric Gundersen | @ericg | 8,584 | +433 | Personal topics |
Brian Krzanich Intel | @bkrunner | 7,653 | +2,000 | Company promotion |
Jack Salzwedel | @amfamjack | 7,750 | +107 | Company topics |
Gregarious Narain Chute | @gregarious | 6,496 | +36 | Personal topics |
Jeff Haynie Appcelator | @jhaynie | 6,470 | +29 | Global topics |
Brad Smith Intuit | @IntuitBrad | 6,262 | +3,245 | Company-personal promotion |
Ola Rollén
Hexagon |
@OlaRollen | 5,550 | +118 | Personal interests |
Eric Litman Medialets | @ericlitman | 4,004 | -8 | Company promotion |
Mat Ellis Cloudability | @MatEllis | 3,452 | +11 | Company promotion |
Martin Gilbert – Aberdeen | @MartinGilbert83 | 3,158 | +162 | Industry topics |
Martin Bouygues | @MartinBouygues | 2,928 | +103 | Business topics |
Bruce Broussard Humana | @brucedbroussard | 2,858 | +23 | Company topics |
Rami Essaid Distil | @ramiessaid | 2,713 | +96 | Company-personal promotion |
Richard Jalichandra iSocket | @jalichandra | 2,428 | +48 | Company and personal |
Vittorio Colao Vodafone | @vitt61 | 1,495 | +50 | Global topics |
Kent Thiry
DaVita |
@KentThiry | 1,494 | +49 | Company and health topics |
Ranvir Gujral Chute | @ranvir | 1,373 | +14 | Chute promotion |
Ed Clark Atlanta Motor Speedway | @EdClarkAMS
|
1,255 | +17 | Car topics |
Jerry Kennelly Tweak | @jerrykennelly | 1,205 | +17 | Instagram pics |
Chris Neumann Datahero | @ckneumann | 1,122 | -2 | Company promotion |
Andrei Soroker Kato.im | @abs | 1,028 | +16 | Lifestyle topics |
Daniel Saks Appdirect | @danielsaks | 815 | +39 | Company promotion |
Lisa Reeves Gridcraft | @lreeves | 542 | +17 | Running topics |
Gilles Schnepp Legrand | @gilles_schnepp | 434 | +9 | In French |
Larry Page Google | @q_larrypage | 402 | +13 | Google topics |
Scott Saxberg
Crescent Point Energy |
@YSaxberg
|
362 | -2 | Industry topics |
Stephen Wynn
Wynn Resorts |
@SteveA_Wynn | 305 | +24 | Hotel topics |
Scott Carr Modria | @J_Scott_Carr | 216 | +3 | Business topics |
Sean Foster Crowdtap | @sfoster1982 | 205 | +13 | Company promotion |
Mark Hellinger Xyleme | @mhellinger | 114 | -1 | Company promotion |
Nortbert Reithofer
BMW |
secret | |||
Paul Jacobs Qualcom | @paulejacobs | secret | ||
John Chambers Cisco | Not found | |||
Kevin J. Kennedy Avaya | Not found | |||
Leroy Carlson TDS | Not found | No corp account either | ||
Fabrizio Freda
Estée Lauder |
Not found | |||
Johan Thijs KBC | Not found | |||
Ronnie Leten Atlas | Not found | |||
Gregory Henslee
O’Reilly Automotive |
Not found | |||
Roberto Setubal Itau | Not found | |||
Laurence Fink Blackrock | Not found | |||
Terry Gou Hon Hai | Not found | |||
David Zaslav
Discovery Communications |
Not found | |||
Peter Rogers
Babcock |
Not found | |||
Ed Heffernan
Alliance Data Systems |
Not found | |||
Mark Parker
Nike |
Not found | |||
W. Galen Weston George Weston | Not found | |||
Christopher Connor
Sherwin-Williams |
Not found | |||
Lars Rasmussen
Coloplast |
Not found | |||
George Weston
Associated British Foods |
Not found | |||
Debra Cafaro
Ventas |
Not found | |||
Herbert Hainer Adidas | Not found | |||
Randall L. Stephenson ATT | Not found | |||
Daniel Hajj Aboumrad
América Móvil |
Not found | |||
Michael Balmuth
Ross Stores |
Not found | |||
Daniel Gaffney Brightleaf | Not found | |||
Richard Cousins Compass | Not found | |||
Ronald Havner Jr.
Public Storage
|
Not found | |||
Wolfgang Elder Voestalpine | Not found | |||
Frederick Smith FEDEX | Not found | |||
Douglas Baker Ecolab | Not found | |||
Charles Bunch PPG | Not found | |||
Richard Anderson Delta Air | Not found | |||
Philip Pascall First Quantum
|
Not found | |||
Larry Merlo CVS | Not found | |||
Tidjane Thiam Prudential
|
Not found | |||
Ulf Schneider Fresnenius | Not found | |||
Thomas Ebeling Prosiebensat.1 | Not found | |||
Flemming Ornskov Shire | Not found | |||
Steve Ells Chipotle | Not found | |||
Glenn Chamandy Gildan Activewear
|
Not found | |||
Richard Fairbank Capital One | Not found | |||
Maurice Levy Publicis
|
Not found | |||
Carlos Ghosn Renault | Not found | |||
Jeff Colruyt Colruyt | Not found | |||
Daniel Amos AFLAC | Not found | |||
Peter Botten Oil Search | Not found | |||
William Doyle
PotashCorp |
Not found | |||
Daniel Putterman Pogoplug | Not found | |||
Michel Landel Sodexo | Not found | |||
Eric Friedman Fitbit | Not found | |||
Brian L. Roberts Comcast | Not found | |||
J. Michael Pearson
Valeant Pharmaceuticals |
Not found | |||
Oscar Gonzalez Rocha
Southern Copper |
Not found | |||
Pablo Isla Álvarez de Tejera
Inditex |
Not found | |||
Tadashi Yanai
Fast Retailing |
Not found | |||
Michael Wolf
Swedbank |
Not found | |||
Mark Donegan
Precision Castparts |
Not found | |||
David Novak
Yum Brands |
Not found | |||
Hugh Grant
Monsanto |
Not found | |||
Martin Winterkorn
Volkswagen |
Not found | |||
Michael Mussallem
Edwards Lifesciences |
Not found | |||
Kasper Rorste Henkel | Not found | |||
Gregory Johnson
Franklin Resources
|
Not Found | |||
Jean-Paul Clozel
Actelion |
Not found | |||
Franck Riboud
Danone |
Not found | |||
Jean-Paul Luksic
Antofagasta |
Not found | |||
Lars Renström
Alfa Laval |
Not found | |||
Brian Jellison
Roper Industries |
Not found | |||
Gregory Goodman
Goodman |
Not found | |||
Brian Jellison
Roper Industries |
||||
Jacques Aschenbroich
Valeo |
Not found | |||
John Finnegan
Chubb |
Not found | |||
Jeffrey L. Bewkes TimeWarner | Not found | |||
Kari Henrik Stadigh
Sampo |
Not found | |||
Tsai Eng-Meng
Want Want China Holdings |
Not found | |||
He Guangbei
BOC Hong Kong |
Not found | |||
Michael Dobson Schroders | Not found | |||
Alred Chang Win King Hong Kong Gas
|
Not found | |||
Neal Patterson Cerner | Not found | |||
Wes Bush Northrop Grumman | Not found | |||
Leonard Schleifer Rengeron | Not found | |||
Shigenobu Nagamori Nidec
|
Not found | |||
Dieter Zetsche Daimler | Not found | |||
Masayoshi Son Softbank | Not found | |||
Robert M. Dutkowsky TechData | Not found | |||
John S. Stroup Belden | Not found | |||
Philip C. Mezey Itron | Not found | |||
Michael D. White DirectTV | Not found | |||
Robert F. Friel Perkin-Elmer | Not found | |||
Jean-Paul Agon L’Oreal | Not found | |||
Eric Wiseman
VF |
Not found | |||
Olivier Piou Gemalto | Not found | |||
Lamberto Andreotti Bristol-Myers | Not found | |||
David Pyott
Allergan |
Not found | |||
Douglas Berthiaume Waters | Not found | |||
Nicolas Desmarais Appdirect | Not found | |||
Gordon Nixon
Royal Bank of Canada |
Not found | |||
Jeffrey Sprecher
Intercontinental Exchange |
Not found | |||
Stephen Luczo
Seagate Technology |
Not found | |||
Wolfgang Reitzle
Linde |
Not found | |||
André Desmarais
Power Corporation of Canada |
Not found | |||
Paul Desmarais Jr.
Power Corporation of Canada |
Not found | |||
Randall Hogan
Pentair |
Not found | |||
Bruce Flatt
Brookfield Asset Management |
Not found | |||
Benjamin Steinbruch
Companhia Siderúrgica Nacional |
Not found | |||
Nick Hayek Jr.
Swatch |
Not found | |||
Terry Lundgren
Macy’s |
||||
Fabrizio Freda Estee Lauder | Not found | |||
Frank Hermance
Ametek |
Not found | |||
Monty Moran
Chipotle Mexican Grill |
Not found | |||
Johan Molin Assa | Not found | |||
Ajaypal Banga
MasterCard |
Not found | |||
Blake Nordstrom
Nordstrom |
Not found | |||
Howard Schultz
Starbucks |
Not found | |||
John Hammergren
McKesson |
Not found | |||
Carol Meyrowitz
TJX |
Not found | |||
Renato Alves Vale
CCR |
Not found | |||
Alexander Cutler
Eaton |
Not found | |||
Jon Fredrik Baksaas
Telenor |
Not found | |||
Inigo Meiras Ferrovial | Not found | |||
Paul Bisaro
Actavis |
Not found | |||
Djalma Bastos de Morais
Cemig |
Not found | |||
John Wren
Omnicom |
Not found | |||
Lars Rebien Sørensen
Novo Nordisk |
Not found | |||
Philip Pascall
First Quantum |
Not found | |||
John Martin
Gilead Sciences |
Not found | |||
John Mackey WholeFoods | Not found | |||
Sergio Marchionne Fiat | Not found | |||
David Simon
Simon Property Group |
Not found | |||
Moshe N. Gavrielov Xilinx | Not found | |||
Edward J. Heffernan Alliance Data | Not found | |||
Dean A. Foate Plexus | Not found | No corp account either | ||
Mark Bristow Rangold | Not found | |||
Benoît Potier
Air Liquide |
Not found | |||
Glen F. Post III CenturyLink | Not found | |||
Jeffrey K. Storey Level3 | Not found | |||
Robert E. Beauchamp BMC Software | Not found | |||
William Rhodes III
AutoZone |
Not found | |||
Kevin M. Murai Synnex | Not found | |||
Frank J. Bisignano FirstData | Not found | |||
Bernard Arnault Dior
|
Not found | |||
Huateng MA Tencent
|
Not found | |||
Lloyd A. Carney Brocade | Not found | |||
Thomas E. Richards CDW | Not found | |||
James L. Dolan Cablevision | Not found | |||
Joseph P. Clayton Dish | Not found | |||
Timothy McGrath PC connection | Not found | |||
George Paz
Express Scripts |
Not found | |||
Paolo Rocca
Tenaris |
Not found | |||
James Taiclet Jr.
American Tower |
Not found | |||
Simon Wolfson
Next |
Not found | |||
Ulf Schneider
Fresenius |
Not found | |||
H. Lawrence Culp Jr.
Danaher |
Not found | |||
Dan Dinges
Cabot Oil & Gas |
Not found | |||
Charles Davidson
Noble Energy |
Not found | |||
George Scangos
Biogen Idec |
Not found | |||
Tsai Ming-Kai
MediaTek |
Not found | |||
Elmar Degenhart
Continental |
Not found | |||
Carlos Alves de Brito
Anheuser-Busch InBev |
Not found | |||
Richard K. Templeton TI | Not found | |||
Michael J. Long Arrow | Not found | |||
Joseph M. Tucci EMC | Not found | |||
Fujio Mitarai
Canon |
Not found | |||
Richard Hamada Avnet | Not found | |||
J. Edward Coleman Unisys | Not found | |||
Michael Ward
CSX |
Not found | |||
Gregory Maffei Liberty Media | Not found | |||
Jen-Hsun Huang Nvidia | Not found | |||
Russ Fradin Sunguard | Not found | |||
Lowell McAdam Verizon | Not found | |||
Alain Monié IngramMicro | Not found | |||
Timothy M. Armstrong AOL | Not found | |||
Bob Iger Disney | Not found | |||
Tom Georgens Netappq | Not found | |||
Note: This is a new section, so many yet to be added. |
Note: Twitter accounts are based on Twitter, Google and other searches and may not be the only Twitter account used not by the companies nor individuals of the companies they run nor reflect any changes at the companies mentioned. We searched the Fortune Magazine Fortune 1000 for names.
Please suggest any missing names. Please email cross@gocross.com for help in gaining-retaining Twitter followers and other forms of marketing. Please follow us @techtionary
If you want to improve your Twitter score click on image below.
Produced by
The CEO Twitter Tech Scoreboard is designed to give you a benchmark of your Twitter performance as you can’t force people to Follow you and according to an increasing number of sources – customers visit your Twitter before they go to your website. Gaining “meaningful followers” is a voluntary one, it is a good measure of “good will” you have in the marketplace you serve.
With ~135,00+ new users a day signing up for Twitter and 300 million monthly active users with 500+ million Tweets (click here for stats) are sent per day and 78% of Twitter active users are on mobile, Twitter is “the” means for nearly all aspects of your business including human resources.
If you are still not convinced of the importance of Twitter for your business click here for article on Top-10 reasons for using Twitter for your business.
Bottom-line – Twitter is a must-have for customer service and the fastest, best way to post promotions, press, products, specials, buzz, events, reports, support issues and more.
Follow Us
Please send corrections or if your company is missing and/or needs assistance in gaining-retaining Twitter followers,
please email cross@gocross.com
We can provide assistance and here are some other resources:
– Top 10 Tips: Twitter is now “the” dominant source for sales lead generation
– Top-10 Reasons to “Tooting Your Own Twitter Horn”
– Top-10 Tips to #Hashtags
– Twitter Twits – Top-10 Twerps 10 Twitter Pet Peeves – The Good, The Bad & Often Ugly
– Twitter for Sales & Marketing – Marketing Pitch Presentation
– “Thought Leadership” – 10 Ideas on Being a Thought Leader
We help companies use Twitter to gain-retain followers and customers, click on image below to get results today for real ROI results.