Hash News Gram – Twitter #Hashtag Newsfeed App

#HashNewsGram a Free Twitter #hashtag gathering app for iPhone was approved.  Create “speed dial” #hashtag lists for easy news gathering and reading.  You can select your favorite #hashtag topics and put them in Folders/Sub-Folders and organize your Twitter newsfeed.  Then Tap on Folders to see all Folder/Sub-Folders and see the posts.  Tap on Edit to delete Folders and Sub-Folders.  In Version 1.2 approved you can ReTweet, Like and Reply to Twitter posts. In Version 2.0, you will be able to pages of text, pics, videos, hand-drawings, Acticons(tm) (action icons) and audio clips in your Twitter posts.

Hash News Gram is a great way to simplify your Twitter news feed.

HashNewsGram is one of the many apps such as ZoomLite, Basketball Fans, ReallyReal, Sports Fans Club, Football Fans Club, iSeekSugar, BiEyes, iFlipTips, SleepTracs, iSleepTrack, iSeekSugar, MedsMinders, RewardsVIPClub, and many others from TECHtionary.

Below are sample screenshots.  You can create Folders and Subfolders on any #hashtag and then just tap on the Folder and see all the Twitter posts in that #hashtag or @username.

Hate Sales and Marketing – Innovations in Social Media in Sales Performance and Marketing Productivity

 Innovations in Social Media in Sales Performance and Productivity

Accelerating the Revenue Slope Uptake or Adding Motion to the Notion

By Thomas B. Cross – CEO TECHtionary.com

This is a brief presentation on:

1 – Challenges faced by enterprises of low performance/productivity it “slow uptake” in the sales/revenue cycle, and staff turnover and its often negative impact on customers.

2 – Communications challenges faced by training staff and executives.  In reality, this is any manager or any business.

3 – Solutions proven to:

– Increase the revenue “uptake” or performance level cycle,

– Reduce customer support costs,

– Increase customer satisfaction and

– Increase user service/product usability-acceptance.

Click here for the animated presentation.

Key Problems

First, the never-ending challenge faced by any manager is staff turnover and then the initial/retraining required for the new hires and others.  One key point is that just adding more sales staff does not by itself increase productivity.  In many situations, excessive churn in staff has proven to have a negative impact on customers.  However, for anyone in management, the ultimate challenge is to predict, manage to and grow revenues.  That’s easy to say.  Whether sales,  support or any other kind of training, the “uptake slope” or “ramp slope” (think of a ski slope in reverse) is both enigmatic and frustrating.  The “perfect day” of ramp slope is when revenues and productivity both ramp to 100% of forecast and beyond rapidly.  The “perfect worse case storm” of sales and productivity ramp is 0% and continues forever.  Somewhere in between these “perfect” situations is where staff, execs, managers and C-level’s live. The perpetual “hire-fire” cycle continues unabated unless solutions are found.   Figure 1 depicts the problem resulting from slow “uptake.”

sales-hire-fire-cycle_edited-1

Second, you will never know all the people involved in the sales decision process but you need to sell all of them.  Watch the animated tutorial to show that once the initial sales call or presentation, a decision-maker goes through a series of private evaluations which you are generally not aware of or involved with.  Here are some of the communications challenges faced by sales executives in closing an enterprise or any sales with more than one decision-maker.  In reality, this is any sale.  Some of the steps might include: decision-maker & CIO talk with others including finance, operations, etc.  Then a review by consultants and procurement, then joint meetings with staff, consultants and legal to review and then final review by decision-maker, CIO and consultants.  There may certainly be more steps depending on the project.  One solution is an online animated/video presentation which can be shared easily, quickly with greater quality, consistently and more accurately.  The documented benefits are, among others, 1) getting everyone on the “same page” is proven to reduce the sales cycle by “two weeks” and 2) these tutorials can also significantly increase your sales close rate.

Third, you will never know how much users really know but you need to train all of them to make sure they are all at the same level.  However, it’s not just new-hires but staff at all levels who need training and re-training.  In reality, this is any training program.  That is, there is a lot of training required by all the players and you don’t know who they are.  It begins, however, with an initial assessment of each user.  Next, the user and their manager talk or meet to see what training is required now and in the future.  This may also involve other departments such as finance, operations, etc.  In today’s outsourced environment, you may also need to train consultants and channel partners.  This may likely require additional meetings and delays with staff, consultants and legal.  Then a final meeting or review by decision-maker, CIO and consultants.  Finally, a closing call or meeting with decision-maker for a decision.  In one recent training project, the legal department delayed the training for more than sixty days reviewing the SOW-statement of work.  The remainder of this will focus on potential solutions to this problem.

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Potential Solutions

One viable solution is with video and online animated multi-media presentations which can be shared easily, quickly with greater quality, consistently and more accurately.  The documented benefits of animated/video presentations are, among others, 1) getting everyone on the “same page” faster has been proven to reduce the “uptake cycle” by two weeks and 2) these tutorials can also significantly increase productivity or uptake rate, reduce support call times and reduce user errors.

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In evaluating animated/video tutorials, numerous C-level sales consultants, have noted its three immediate benefits.

First, when TECHtionary’s tutorials are presented on complex concepts such as telecommunications, internet, integrated access, outlook integration, VoIP/SIP, and many other complex systems training presented in an easy-to-understand format.  In a number of tests, a number of consultants noted that a “pictionary” presentation increasing knowledge and productivity and significant reduces user errors.

 Click here for the animated presentation.

In Figure 2 demonstrates the benefits of video and animated tutorials on uptake and reduced errors.

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Click here for the animated presentation.

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Second, support centers often receive large bursts of support calls, forcing many callers to give up their efforts to obtain explanations for their queries because call center agents are “under-trained.” That is, agents have not reached a level of knowledge to be effective and efficient and then calls are escalated further frustrating the caller as they have to explain their problem over and over again.  One TECHtionary.com customer commented that “installation animations on Microsoft telephony products saved a substantial amount of time because support calls don’t come in one-at-a-time, there are often blasts of calls.”  In addition, calls don’t come in just from people with computers; they come in from many places where laptops are not ideal and where multi-media tutorials for portable/mobile/pad devices are highly desirable.

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Next, customer support costs can “break-the-bank.”  It isn’t the first or second phone call that causes support costs to skyrocket.  In addition, with high customer staff turnover and new-hires, often two people call in about the same problem, one consultant added.  TECHtionary.com animations provide a pictorial approach that greatly reduces the number and length of such phone calls, thus saving thousands of dollars while at the same time providing cost-efficiency and insuring increased customer satisfaction.  That is, animated user training for internal user can be extended to external users to allowing them to “self-help” themselves.  This has also proven to reduce “communications errors” resulting from “misunderstood” verbal communications.

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Third, when it comes to client satisfaction, customers seek a relationship with a vendor who will respond during the after-sale period. They want to be sure that new features can be added or changed as new services emerge.  Videos and animations easily meet these and other business challenges.  A user who is convinced by such new video and animation tools for use in training is Cindy Johnson, Director of Technology, Lee County Schools, Sanford, North Carolina.  “These tutorials virtually eliminate users’ training problems.  They reduce the hours of classroom time and problems with scheduling. They simplify how and when to provide classes for those who missed a training session.”

Click here for the animated presentation.

Recommendations

First, aside from quality HR screening in the hiring function, we think that effective, focused and timely training of both internal staff and channel partners can have the most significant positive impact on revenues.  With regard to technology sales and management skills, technical skills tests such as CompTIA IT For Sales Certification, CTM-Communications Technology Manager, VoIP Business Executive and SIP Technology Executive courses are designed to “weed out the meek.”  Translated, this means that IF the user, sales exec or channel partner does not complete these courses successfully, they are not authorized to sell – end of story.

In other words, if you don’t pass the drivers license exam, you don’t get to drive.  If you don’t pass the pilots exam, you don’t get to fly.  So why let anyone sell who don’t have the right answers and are not even aware of what they don’t know, or be allowed to talk to or present to customers.   They are wasting thousands of dollars of time and risking possible good client relationships when they don’t know what the need to know and fall into that category so aptly referred to as “loose cannons”.  Doug Green, Editor and Publisher of Telecom Reseller News, the leading channel partner as well as enterprise publication said it best, “you can’t sell what you don’t know.”  So don’t waste any money or worse, irreplaceable time, on people who don’t know or what they clearly should know.    In addition, “users can use what they don’t know.”  This means if they don’t understand how to use an application or system, they will call, often overload, the helpdesk.

Next, create and build video and animated tools to educate and inform customers directly instead of waiting for internal execs and channel partners to help educate the client for you.  In other words, build tools that customers can “sell themselves” on your products.  The days of traditional selling are over and there is a critical need to build compelling exciting tools that don’t rely on the “hand waving” and “charm school” of the sales person.  We know this works.  “We have built animated selling tutorials for channel partners” that according to Mark Sharp, CEO of Vimenture “reduced the sales cycle by two weeks.”  These same tools can also increase the sales close rate percentage by a significant amount.  Using TECHtionary tutorials, “you have just illustrated one of the more obvious problems no one ever wants to address” noted Peter Meyer Executive Sales Advisor.  He added, “There is an eternal gap between the hiring, training and firing.  This repeats again and again forever.  The key is determined and continuous training of the existing sales staff to continue on the upward revenue trend with, with new tools as those like TECHtionary has produced.”   This means you can sell more and sell it faster.  The bottom-line for this program is – wasting money is one thing but to waste time is another.

Summary of Findings

During this brief presentation we discussed 1) hire-fire cycle, 2) communications challenges faced in all sales efforts and 3) potential solutions provided by video and animated tutorials.

To summarize, animated-video tutorials are able to:

1) Reduce the impact of sales churn resulting from bad hire, slow-uptake turnover or hire-fire cycle for staff or channel partners.

2) Reduce the training cycle for all (customers, channel partners, staff) by improving “visualization” of product/service being provided.

3) Improve accuracy of presentation for all players in sales cycle such as manufacturer, channel partner(s), agents, customer and internal decision-makers.

4) Reduce customer confusion regarding customer support and provide training tutorials for use anywhere.

5) Increase user retention on product/service training.

Bottom-line results – faster “uptake,” fewer user errors, lower support costs and increase in immediate customer benefits as well as long-term customer satisfaction.

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Here are some ideas of when and type of social media and marketing to use during each of the three phases of the customer cycle:

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If you need professional assistance, we can help – email cross@gocross.com

Monetize Mobile $ocial Media Marketing – Top 10 Checklist

By Thomas B. Cross – iSocialSales.com & Social Business College

iStock_000021041609XSmall(1)Before you spend a single dime on your mobile social media marketing, check this list:

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Early Pic of Mobile Marketing (Photo Courtesy The Guardian)

1 – Mobilize the “mindset” and develop a total mobile social media strategy “thought Leadership” plan.  That is, mobilize the way you think about everything in your marketing mix including the words you use in your messaging.  Focus on key areas of your expertise and blog about that people would be interested in and make them want to learn about you and your solutions.  It will always be about content, content and content whether movies, products or services designed for the user.

bootcamp2 – Mesmerize and Make Memorable – Steve Jobs, among his many great talents, was a great presenter.  Whether you are onstage live, webinar, video, app, TV, print or other medium be sure to mesmerize your audience to make it memorable over a long time.  Casablanca, Gone with the Wind and Wizard of Oz were all produced more than 60 years ago but, if you have seen anyone of them, they are all still vivid in your mind.  Forgetting the “device” and making the message memorable is something you can and should do in every part of your content production and delivery.

Group Of Teenage Students Sitting Outside On College Steps Using Mobile Phone3 – Materialize Localize – There is much to talk about going mobile but it starts with location marketing.  Reverse the thinking and think about mobilize selling anywhere.  Even if you are a location-dependent business expand you thinking to sell anywhere.  Restaurants become caterers and delivery anywhere.  Travel providers offer tours closer to customers reducing costs raising customer options.

Shopping!4 – Monetize Everything – the most significant transformation in content is figuring out how to make money at it.  If you saw The Social Network, Eduardo was focused on monetizing Facebook from the beginning but Mark was not.  Bet your boots that Mark is totally focused on monetizing Facebook now with billions of banners he once dismissed as uncool.  Freemium models (where apps are free but fees are generated with upgrades) abound, CPC-cost per click and CPM-cost per thousand of clicks seem to rule the day.  However, like any transformational technology other means will emerge like “giving away razors to sell blades” ruled at one time.  “Happy meals” and movie toy giveaways are winners in the “burger wars” are also now winning in the mobile-ruled world.  Start with monetizing your shopping bags – charge for them and call them “green” and they make them into mobile billboards.

bicyleriding15 – Maneuver and Modify Your Message – If you don’t know your brand message, then look at your competitors to see what they are saying.  You can then maneuver your way into building your own “thought leadership” messaging.  If you think you are the market leader, then realize others are targeting your top spot and build defensive strategies.  Always be mindful that even the most ardent customers get easily bored and easily distracted by others.  Simply put, top of mind keeps you first in line when they buy.

3Dbackground6 – Measure Metrics – Not really a fan to overkill on metrics because managers get consumed by the metrics and miss opportunities to maximize message.  Time spent on managing metrics can focus on overly narrow results.  Make metrics measureable, however, realize numbers are not the only way to measuring marketing success.

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7 – Move to Self-Service Selling – Extending your sales channels from inside to others including self-service sales is not new.  Another means to expand self-service selling is via membership and belonging which has always been core to a personal or online social experience.  Facebook was built on this concept realizing that “everything is social.”

iStock_000008375141XSmallEven if you are committed to totally personal selling cover your bets with online selling.  The point is to do both onsite and online.  Newsletters, ads, events, tradeshows are great examples of outbound going to the customer.  Pinterest, Facebook banner ads and Google adwords are examples of inbound where customers come looking for you.  If you don’t have an app for iPhone/iPad and Android, get one now.

hacker-iStock_000015926728XSmall8 – Monitor IP-Intellectual Property and Legal issues – Corporate compliance and discovery is not just for the larger businesses but for all businesses.  Tracking content distribution and protecting brand against hackers, staff conversations and reviewing business agreements is all part of having company IP history.

Beautiful Young Woman Sending Text On Boat At The Beach9 – Mobilize business processes and staff – Probably the simplest concept to understand is telecommuting.  You can expand your business by as much as 40% by simply allowing those staffers interested in work at home or even part-time to work at home or wherever they want.  In this approach, you begin to realize the mobility of business activities even for those where “being there” is really critical.  Not all business activities need F2F interaction or movement by a vehicle to get it done.

girls-on-tablet10 – Marshal management – If you have read this far, one of the most important points we can suggest is not just  redesign your website for mobile access but redesign rather mobilize corporate management as well.  For example, Chanel.com has a unique mobile version of their website to be viewed by smartphones and tablets.  There are many other examples of great mobile websites.  Why do this because 50% or more viewers see your website on their smartphones/tablets.  This also means that some users only see websites via mobile.  Remember to always look toward the future and keep your vision focused and evolve as customers and markets change and change you along the way or change will change you and often for the worse.  For more than thirty years, the faster you can communicate, the faster you can change, and those corporations that change the fastest will be the most successful.

We provide a complimentary mobile social media marketing evaluation – call 303-594-1694 or email cross@gocross.com, if you are interested.

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Twitter Tooting Your Own Horn

Overview

twitter-2bThere are more than 650 million Twitters users and more than 135,000 new users every day.  Twitter has become the new major source of news, events, buzz, PR and links to all your corporate thought leadership.  With global political, business and other leaders and entertainers posting on Twitter, it is the fastest way to “get the word out” and increasingly the most effective way of reminding people of and CTA-call to actions for specials, promotions and offers.  In addition, photos and videos can be added which increase “stickiness” to your posts.  In addition, Twitter is absolutely required for customer and product support engaging with upset customers and turn “lemons into lemonade” demonstrating you really care.

1 – You can never have enough followers and you can never respond fast enough when people complain about anything you do.  The hashtag #fail is used by anyone to complain as Twitter is the new means of providing great customer services.  Twitter is also the new newservice for all kinds of corporate communications.

2 – You are measured by your customers, competitors, stakeholders and industry on the number of followers you have.

3 – Search engines search Twitter which improves you page ranking.  There is much debate about how Google, Bing and search works with Twitter, however, Twitter posts can easily be used to send followers to your blog, news, customer case studies, white papers and other thought leadership on your website or other places.

4 – Gaining followers is more difficult as viewers don’t always follow back.

5 – Twitter is not just “do it once and you’re done” it is a river stream that follows 7×24 which means followers may not see your posts.   Like car insurance ads on TV run over and over again a thousand times, the same can be done about Twitter posts because there are also new users joining Twitter every day (~135,000).  Click here for a short article on using Twitter for self-promotion and not “winging it” and best practices as well as issues regarding SEC, FINRA and other compliance requirements.

6 – Twitter is about “keeping you top of mind to keep you first in line in customer awareness.”  Since you do not often know when a customer is ready to buy, then posting on Twitter keeps them informed of what you are doing and keeps you on their mind when they are ready to buy.

girls-on-tablet7 – Twitter helps you gain brand, thought leadership and industry presence.

8 – Increasingly customers go to Twitter posts before going to website.  Since Twitter contains new content customers increasingly look at what you are “tooting” about as they look at what you are all about.

9 – Twitter turns viewers into customers and 50% of users read/post via mobile:

According to the survey, SMBs that have followers on Twitter enjoyed sales increases and endorsements. In particular, 72 percent of people are more likely to buy from an SMB in the future if they have followed or interacted with the business through Twitter.

Furthermore, 82 percent of respondents are more likely to recommend an SMB if they have followed the firm’s Twitter account. In addition, 86 percent said they are more likely to go to an SMB if it is recommended by a friend through the social networking site. Click here for survey.

10 – Posting is also more complicated – Here are 10 surprising new Twitter stats to help you reach more followers and see other post in thei blog for an article on using #hashtags and Golden Rule for better tooting.

In addition, click here for another article on new stats for Twitter.

Bottom-line – Twitter is the fastest, best way to post promotions, press, products, specials, buzz, events, reports, support issues and more as well as provide “best in class” customer service.

CEO Twitter Scoreboard 2/1/2-16 – What’s Your Score?

image004Updated February 1 – 2016

The New Social Media Engaged CEO

“The ultimate value of any CEO is the price of the stock and social media can impact that.”

Another view is CEOs in Social Media Crisis Mode – The Compelling or Complacent Executive Officer.

Overview

In today’s business world, you are measured by many factors including the number of Twitter followers you have. In fact, many surveys have found that websites in general are perceived as passive customer communication tools with Twitter being a far more proactive customer-engaging tool. These surveys have also found an increasing number of customers go to your Twitter account before they go to your website doing “due diligence” on you looking for call-to-actions, thought leadership and content useful in their purchasing as well as customer complaints regarding your solution.

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Your client may not have a Twitter business account but they may have a personal account and their advisors may as well. In today’s business world, you are measured by many factors including the number of Twitter followers you have. As noted Twitter expert Evan Kirstel just named #5 of Top B2B-Business-to-Business Influences more than 47K followers stated, “Twitter is the way to meet new prospects and partners. If you aren’t engaged, your competition likely is!” That is, CEO’s are beginning to see the real value of Twitter not just for their company but for their role as CEO in the company they run.

johnlegereOur vote for the CEO with the most social media impact is T-Mobile CEO John Legere (shown here) who has as you can see below increased the number of his Twitter followers 2015 by a whopping 2+ million followers up 120,00 in January alone and also increased the price of T-mobile stock quite a bit as well. Whether this is a direct correlation between his social media presence and stock price, we will let you decide but certainly a possibility.

NEW – After a review and inclusion of the CEO’s from the Harvard Business Review report on the best-performing CEOs in the world, we have added them to the CEO Twitter Scoreboard.

Overview

In today’s business world, you are measured by many factors including the number of Twitter followers you have. In fact, many surveys have found that websites in general are perceived as passive customer communication tools with Twitter being a far more proactive customer-engaging tool. These surveys have also found an increasing number of customers go to your Twitter account before they go to your website doing “due diligence” on you looking for call-to-actions, thought leadership and content useful in their purchasing as well as customer complaints regarding your solution. Your client may not have a Twitter business account but they may have a personal account and their advisors may as well.

NEW – After a review and inclusion of the CEO’s from the Harvard Business Review report on the best-performing CEOs in the world, we have added them to the CEO Twitter Scoreboard.

Click on the image above for the list.

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Other News Items

An IBM sales study indicates that 75% of B2B buyers are likely to use social media as part of their purchasing decision.

Via LinkedIn – “50% of buyer-seller-support interaction will happen through social media by 2020 it will be 85%.”

Via @NPR radio “AC Nielsen reports that 87% of Twitter users surveyed make #buying decisions based on #Twitter posts and followers.

MIT Sloan – How CEOs Can Leverage Twitter

The purpose of this article is to not just talk about HOW CEOs Twitter but which CEO has the highest number of Followers

not the only measure of the CEO’s social presence but certainly a viable one.

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TECH CEO’s

How do you score against your competitors?

Click here to get listed, corrections, additions, and Twitter help. We apologize for omissions or errors.

TECH CEO’s – February-2016

Company Twitter Name Followers +/- since 1/1 Notes
Jack Dorsey @jack 3,370,000 +70,000 Social issues
Elan Musk Telsa/Spacex @elonmusk 3,340,000 +200,000 Space pics
John Legere @JohnLegere 2,060,000 +120,000 TMobile and event promotion
Tim Cook Apple @tim_cook 1,950,000 +11,000 Apple promotion
Marissa Mayer Yahoo @marissamayer 1,160,000 +10,000 Business topics
Warren Buffett Berkshire @WarrenBuffett 1,130,000 +10,000 Only 2 posts in 2015
Michael Dell @MichaelDell 912,000 +2,000 Dell promotion
Satya Nadella MSFT @satyanadella 699,000 +33,000 MSFT promotion & global topcs
Jeff Weiner Linkedin @jeffweiner 298,000 +3,000 Global business
Meg Whitman @MegWhitman 234,000 0 Northing since 2011
Marc Benioff Salesforce @Benioff 201,000 +3,000 Social issues
Larry Ellison Oracle @larryellison 90,200 +41,700 Nothing since 2012
Mark Zuckerberg @MarkZuckerbergF 88,400 +2,400 Not confirmed account no posts
Jeffrey Bezos

Amazon

@JeffBezos

 

83,200 +10,200 Space issues
Sergey Brin Google @sergeybrinn 17,800 +100 Nothing since 2010
Ayah Bdeir Littlebits @ayahbdeir 16,100 +300 Company promotion
Ginny Rometty IBM @GinniRometty 15,900 +400 No posts
David Thodey x-Telstra @davidthodey 15,500 +700 Global topics
John Donahoe Paypal @Donahoe_John 14,000 0 Ebay and social topics
Jeremy Bloom Integrate @JeremyBloom11 12,600 0 Company and motivational
Reed Hastings @reedhastings 12,600 +1,200 Movie and social topics
Tom Mendoz Netapp @TomMendozaTalks 12,600 0
Mark Bertolini Aetna @mtbert 12,100 +200 Global topics
Scott Brown Bounce.io @sbrown 10,600 0 Company promotion & lifestyle
Eric Gundersen @ericg 8,584 +433 Personal topics
Brian Krzanich Intel @bkrunner 7,653 +2,000 Company promotion
Jack Salzwedel @amfamjack 7,750 +107 Company topics
Gregarious Narain Chute @gregarious 6,496 +36 Personal topics
Jeff Haynie Appcelator @jhaynie 6,470 +29 Global topics
Brad Smith Intuit @IntuitBrad 6,262 +3,245 Company-personal promotion
Ola Rollén

Hexagon

@OlaRollen 5,550 +118 Personal interests
Eric Litman Medialets @ericlitman 4,004 -8 Company promotion
Mat Ellis Cloudability @MatEllis 3,452 +11 Company promotion
Martin Gilbert – Aberdeen @MartinGilbert83 3,158 +162 Industry topics
Martin Bouygues @MartinBouygues 2,928 +103 Business topics
Bruce Broussard Humana @brucedbroussard 2,858 +23 Company topics
Rami Essaid Distil @ramiessaid 2,713 +96 Company-personal promotion
Richard Jalichandra iSocket @jalichandra 2,428 +48 Company and personal
Vittorio Colao Vodafone @vitt61 1,495 +50 Global topics
Kent Thiry

DaVita

@KentThiry 1,494 +49 Company and health topics
Ranvir Gujral Chute @ranvir 1,373 +14 Chute promotion
Ed Clark Atlanta Motor Speedway @EdClarkAMS

 

1,255 +17 Car topics
Jerry Kennelly Tweak @jerrykennelly 1,205 +17 Instagram pics
Chris Neumann Datahero @ckneumann 1,122 -2 Company promotion
Andrei Soroker Kato.im @abs 1,028 +16 Lifestyle topics
Daniel Saks Appdirect @danielsaks 815 +39 Company promotion
Lisa Reeves Gridcraft @lreeves 542 +17 Running topics
Gilles Schnepp Legrand @gilles_schnepp 434 +9 In French
Larry Page Google @q_larrypage 402 +13 Google topics
Scott Saxberg

Crescent Point Energy

@YSaxberg

 

362 -2 Industry topics
Stephen Wynn

Wynn Resorts

@SteveA_Wynn 305 +24 Hotel topics
Scott Carr Modria @J_Scott_Carr 216 +3 Business topics
Sean Foster Crowdtap @sfoster1982 205 +13 Company promotion
Mark Hellinger Xyleme @mhellinger 114 -1 Company promotion
Nortbert Reithofer

BMW

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Paul Jacobs Qualcom @paulejacobs secret
John Chambers Cisco Not found
Kevin J. Kennedy Avaya Not found
Leroy Carlson TDS Not found No corp account either
Fabrizio Freda

Estée Lauder

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Johan Thijs KBC Not found
Ronnie Leten Atlas Not found
Gregory Henslee

O’Reilly Automotive

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Roberto Setubal Itau Not found
Laurence Fink Blackrock Not found
Terry Gou Hon Hai Not found
David Zaslav

Discovery Communications

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Peter Rogers

Babcock

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Ed Heffernan

Alliance Data Systems

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Mark Parker

Nike

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W. Galen Weston George Weston Not found
Christopher Connor

Sherwin-Williams

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Lars Rasmussen

Coloplast

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George Weston

Associated British Foods

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Debra Cafaro

Ventas

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Herbert Hainer Adidas Not found
Randall L. Stephenson ATT Not found
Daniel Hajj Aboumrad

América Móvil

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Michael Balmuth

Ross Stores

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Daniel Gaffney Brightleaf Not found
Richard Cousins Compass Not found
Ronald Havner Jr.

Public Storage

 

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Wolfgang Elder Voestalpine Not found
Frederick Smith FEDEX Not found
Douglas Baker Ecolab Not found
Charles Bunch PPG Not found
Richard Anderson Delta Air Not found
Philip Pascall First Quantum

 

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Larry Merlo CVS Not found
Tidjane Thiam Prudential

 

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Ulf Schneider Fresnenius Not found
Thomas Ebeling Prosiebensat.1 Not found
Flemming Ornskov Shire Not found
Steve Ells Chipotle Not found
Glenn Chamandy Gildan Activewear

 

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Richard Fairbank Capital One Not found
Maurice Levy Publicis

 

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Carlos Ghosn Renault Not found
Jeff Colruyt Colruyt Not found
Daniel Amos AFLAC Not found
Peter Botten Oil Search Not found
William Doyle

PotashCorp

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Daniel Putterman Pogoplug Not found
Michel Landel Sodexo Not found
Eric Friedman Fitbit Not found
Brian L. Roberts Comcast Not found
J. Michael Pearson

Valeant Pharmaceuticals

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Oscar Gonzalez Rocha

Southern Copper

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Pablo Isla Álvarez de Tejera

Inditex

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Tadashi Yanai

Fast Retailing

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Michael Wolf

Swedbank

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Mark Donegan

Precision Castparts

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David Novak

Yum Brands

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Hugh Grant

Monsanto

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Martin Winterkorn

Volkswagen

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Michael Mussallem

Edwards Lifesciences

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Kasper Rorste Henkel Not found
Gregory Johnson

Franklin Resources

 

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Jean-Paul Clozel

Actelion

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Franck Riboud

Danone

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Jean-Paul Luksic

Antofagasta

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Lars Renström

Alfa Laval

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Brian Jellison

Roper Industries

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Gregory Goodman

Goodman

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Brian Jellison

Roper Industries

Twitter
Jacques Aschenbroich

Valeo

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John Finnegan

Chubb

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Jeffrey L. Bewkes TimeWarner Not found
Kari Henrik Stadigh

Sampo

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Tsai Eng-Meng

Want Want China Holdings

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He Guangbei

BOC Hong Kong

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Michael Dobson Schroders Not found
Alred Chang Win King Hong Kong Gas

 

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Neal Patterson Cerner Not found
Wes Bush Northrop Grumman Not found
Leonard Schleifer Rengeron Not found
Shigenobu Nagamori Nidec

 

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Dieter Zetsche Daimler Not found
Masayoshi Son Softbank Not found
Robert M. Dutkowsky TechData Not found
John S. Stroup Belden Not found
Philip C. Mezey Itron Not found
Michael D. White DirectTV Not found
Robert F. Friel Perkin-Elmer Not found
Jean-Paul Agon L’Oreal Not found
Eric Wiseman

VF

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Olivier Piou Gemalto Not found
Lamberto Andreotti Bristol-Myers Not found
David Pyott

Allergan

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Douglas Berthiaume Waters Not found
Nicolas Desmarais Appdirect Not found
Gordon Nixon

Royal Bank of Canada

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Jeffrey Sprecher

Intercontinental Exchange

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Stephen Luczo

Seagate Technology

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Wolfgang Reitzle

Linde

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André Desmarais

Power Corporation of Canada

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Paul Desmarais Jr.

Power Corporation of Canada

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Randall Hogan

Pentair

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Bruce Flatt

Brookfield Asset Management

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Benjamin Steinbruch

Companhia Siderúrgica Nacional

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Nick Hayek Jr.

Swatch

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Terry Lundgren

Macy’s

Fabrizio Freda Estee Lauder Not found
Frank Hermance

Ametek

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Monty Moran

Chipotle Mexican Grill

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Johan Molin Assa Not found
Ajaypal Banga

MasterCard

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Blake Nordstrom

Nordstrom

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Howard Schultz

Starbucks

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John Hammergren

McKesson

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Carol Meyrowitz

TJX

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Renato Alves Vale

CCR

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Alexander Cutler

Eaton

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Jon Fredrik Baksaas

Telenor

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Inigo Meiras Ferrovial Not found
Paul Bisaro

Actavis

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Djalma Bastos de Morais

Cemig

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John Wren

Omnicom

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Lars Rebien Sørensen

Novo Nordisk

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Philip Pascall

First Quantum

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John Martin

Gilead Sciences

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John Mackey WholeFoods Not found
Sergio Marchionne Fiat Not found
David Simon

Simon Property Group

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Moshe N. Gavrielov Xilinx Not found
Edward J. Heffernan Alliance Data Not found
Dean A. Foate Plexus Not found No corp account either
Mark Bristow Rangold Not found
Benoît Potier

Air Liquide

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Glen F. Post III CenturyLink Not found
Jeffrey K. Storey Level3 Not found
Robert E. Beauchamp BMC Software Not found
William Rhodes III

AutoZone

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Kevin M. Murai Synnex Not found
Frank J. Bisignano FirstData Not found
Bernard Arnault Dior

 

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Huateng MA Tencent

 

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Lloyd A. Carney Brocade Not found
Thomas E. Richards CDW Not found
James L. Dolan Cablevision Not found
Joseph P. Clayton Dish Not found
Timothy McGrath PC connection Not found
George Paz

Express Scripts

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Paolo Rocca

Tenaris

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James Taiclet Jr.

American Tower

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Simon Wolfson

Next

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Ulf Schneider

Fresenius

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H. Lawrence Culp Jr.

Danaher

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Dan Dinges

Cabot Oil & Gas

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Charles Davidson

Noble Energy

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George Scangos

Biogen Idec

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Tsai Ming-Kai

MediaTek

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Elmar Degenhart

Continental

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Carlos Alves de Brito

Anheuser-Busch InBev

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Richard K. Templeton TI Not found
Michael J. Long Arrow Not found
Joseph M. Tucci EMC Not found
Fujio Mitarai

Canon

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Richard Hamada Avnet Not found
J. Edward Coleman Unisys Not found
Michael Ward

CSX

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Gregory Maffei Liberty Media Not found
Jen-Hsun Huang Nvidia Not found
Russ Fradin Sunguard Not found
Lowell McAdam Verizon Not found
Alain Monié IngramMicro Not found
Timothy M. Armstrong AOL Not found
Bob Iger Disney Not found
Tom Georgens Netappq Not found
Note: This is a new section, so many yet to be added.

 

Note: Twitter accounts are based on Twitter, Google and other searches and may not be the only Twitter account used not by the companies nor individuals of the companies they run nor reflect any changes at the companies mentioned. We searched the Fortune Magazine Fortune 1000 for names.

Please suggest any missing names. Please email cross@gocross.com for help in gaining-retaining Twitter followers and other forms of marketing. Please follow us @techtionary

If you want to improve your Twitter score click on image below.

Produced by

The CEO Twitter Tech Scoreboard is designed to give you a benchmark of your Twitter performance as you can’t force people to Follow you and according to an increasing number of sources – customers visit your Twitter before they go to your website. Gaining “meaningful followers” is a voluntary one, it is a good measure of “good will” you have in the marketplace you serve.

With ~135,00+ new users a day signing up for Twitter and 300 million monthly active users with 500+ million Tweets (click here for stats) are sent per day and 78% of Twitter active users are on mobile, Twitter is “the” means for nearly all aspects of your business including human resources.

If you are still not convinced of the importance of Twitter for your business click here for article on Top-10 reasons for using Twitter for your business.

Bottom-line – Twitter is a must-have for customer service and the fastest, best way to post promotions, press, products, specials, buzz, events, reports, support issues and more.

Follow Us

Please send corrections or if your company is missing and/or needs assistance in gaining-retaining Twitter followers,

please email cross@gocross.com

We can provide assistance and here are some other resources:

Top 10 Tips: Twitter is now “the” dominant source for sales lead generation

– Top-10 Reasons to “Tooting Your Own Twitter Horn

– Top-10 Tips to #Hashtags

– Twitter Twits – Top-10 Twerps 10 Twitter Pet Peeves – The Good, The Bad & Often Ugly

– Twitter for Sales & Marketing – Marketing Pitch Presentation

“Thought Leadership” – 10 Ideas on Being a Thought Leader

 

We help companies use Twitter to gain-retain followers and customers, click on image below to get results today for real ROI results.

 

Twitter Hashtags – Top-10 Tips for Using #Hashtags For Success

hashtags-top-10Hashtags – Top-10 Tips The #1 number often asked question when I teach social media classes is what are #hash tags.

Here are the top-10 tips for using #hash tags but first what are #hash tags. They are simply just ways to put topics in lists or sections like your favorite newspaper has financial, sports, food, family and others. Hash tags are easy-to-use Twitter tools so you can post tweets in sections and other viewers can find them. Go to the search box in the top of the Twitter page and type in #news, #sports, #fashion or whatever you like and see what’s there, you will begin to see what they are. Here’s how you can use them. Hash tags are:

1 – Global and timely – like #worldpeace and #thanksgiving you can post topics that are relevant to the world and important holidays.

2 – Local and specific – like #Boulder and #Bolderboulder you can use them for specific areas and local events.

3 – Part “art” to using them like support #boulderstar or your favorite local cause where you support others in their efforts.

4 – Part “science” to using them like “our products are #glutenfree which improves your digestion.”

5 – 7×24 which means that your viewers may be viewing your Twitter posts anytime. In fact, there is a new study that says users go to Twitter even before they go to your website. If you are open five days a week, then Twitter the days you are open and even let them know your business hours. Even if you are a “lunch wagon” open only a few hours a day, use Twitter to tell your customers about specials, product ideas and most importantly customer complaints. If you have a business crisis, use Twitter to let customers know that as well. Here is a Twitter post I made today — #holiday #travel tip from @CBSThisMorning – check #airlines #Twitter as they update #socialmedia faster than their websites.

6 – Congenial – use hashtags to support causes, events and other activities that benefit your philosophy, community or the world.

7 – Harsh – #fail, #failfail and others are hashtags you better be aware of and respond to like lightning. Twitter is 7×24 and if you want to wait until Monday to find out that Friday night your business or product was “dissed” and spread to potentially millions of Twitter users is not something you want. In addition, you could find yourself facing a yourself with a RGE-resume generating event if the CEO thinks you were slow in responding. If you decide to use Twitter, then like breathing you need to do it every day. In addition Twitter is rapidly becoming the #1 way customers complain about your products/services. If you don’t respond rapidly then you are letting the public decide your rate. Responding quickly shows you really care or at least looks like you do.

8 – Content – some may argue the overuse of hashtags but yet go ahead and use them anyway you can. Not to say you would make every word a hashtag in your post yet look at each word and then go to the Search box and see what appears for the #word you used.

9 – Juxtapositions – when used to contrast you post. #Married and #single, #coal and #cleanair, #Android and #Apple are examples of how you can use them to talk about your own product or idea. Rather than just “diss” a product you may want to say your product is #faster, #better or #cheaper than another brand.

10 – Self-serving – create your own hashtag if you think you enough followers or enough nerve to this people will use them. Not every business has cool enough products or issues to warrant creating your own hashtag but if you want to waste the character, then go for it. Included in this category are causes whether to protest, overthrow a government or fight for clean environment. Use self-serving hashtags sparingly as always remember Twitter is a “stream of consciousness” and a fast stream of that as your cause and content is like glory “fleeting.” I started with just doing ten but realized when I finished there was one more that may be more important than all the rest.

11 – Grateful – never-ever not thank another person follower or not if they RT-retweet or say something nice about you. You don’t need to thank people who Favorite something you say. If they include you in a Twitter post or out-right say did something good, then RT their posting or better yet take the time to time to thank them with a post of your own. Lastly, follow followers back the Golden Rule follow those who follow you because while you can see who follows them you don’t know who follows them and so on. They may have followers who may find what you say, do or seek interesting enough to share with their followers and again you will never know all those who follow them.

Bottom-line Twitter #Hashtags is new “short-hand” of communicating using Twitter. Companies use them to promote things like #supermanthemovie. They are useful, powerful and timely but unless you know how to use them they may turn against you.

If you want help in gaining and retaining Twitter followers to use Twitter to increase revenues, deal with customer complaints and increase customer satisfaction, contact me at cross@gocross.com for help as I “ghost post” for more than clients totally more than 10,000 followers and growing.  If you are on Twitter, please follow @techtionary – we follow back.

References:

From TrackMaven – Hashtags increase retweet frequency

Hashtags are prevalent across different social media platforms as a means of attracting attention increase the likelihood of retweets. 5 hashtags in a tweet on average gets 0.301 retweets while not using hashtags has an average of 0.116 retweets. While many Twitter users steer clear of using more than 3 hashtags, the use of 5 hashtags versus 3 appears to increase retweets. Even the use of 6 and 7 hashtags yields higher retweets than the use of 3 hashtags. Interestingly, the use of over 11 hashtags appears to yield over 0.500 retweets.

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Frazzing – Frantic Multitasking – Efficiency Turns Into Stress with Tech-Based Multitasking

screaming businesswomanSmartphones, pads, pods, tablets, PDAs, laptops and other mobile devices are all supposed to make life easier. After all, you can do just about anything and go just about anywhere without missing an important email, phone call or text message. But when technological multitasking becomes a consistent part of your day it can serve to distract you from important tasks, rather than help you complete them.
According to the ABC News Online science section, this phenomenon is growing so rapidly that it even has its own name: frazzing. “Frantic multitasking” is the meaning behind the word “frazzing” and there’s nothing efficient or stress-free about it. If you’ve fallen into the trap of regular frazzing, you’re likely to experience these issues:

  • Time-Wasting Interruptions. Professor Gloria Mark of University of California, Irvine, studied a group of office workers over a 13-month period and found that technological multitasking led to work interruptions every 10 ½ minutes. To make matters worse, it took the average worker more than 23 minutes to get back to their task after being interrupted.
  • “Where Was I?” Syndrome. Not only do frequent interruptions stop work flow, they also cause people to lose their focus. After stopping for emails, text messages or phone calls, many people find themselves wondering out loud, “Now, where was I?” Consulting firm Basex states that these kinds of interruptions can cause workers in some industries to lose over two hours of productivity per day, while costing up to $588 billion each year.
  • Overloaded & Overwhelmed. When you get down to it, frazzing leaves a person feeling frazzled. There are those who feel they cannot meet their productivity requirements without it, but the expenditure of energy and adrenalin can leave you feeling overloaded, overwhelmed, and physically and mentally fatigued.

Setting boundaries is an important part of dealing with the stressful impact of multitasking. It might not be realistic to eliminate certain technologies from your life, but it is wise to limit, consolidate and organize your usage of them so they can truly help you, rather than cause undue stress. Use these tips to help you convert frazzing back into efficiency:

  • Schedule Tech Checks. Since you’re able to see if most new messages or emails are urgent without opening them, there’s no reason to stop what you’re doing each time one arrives. Set specific blocks of time aside to catch up on email or respond to text messages to eliminate unnecessary interruptions.
  • Create Boundaries & Communicate Them. The boundaries you set are only as good as your communication of them. Let your coworkers or family members know you can only respond to emails and text messages during specific times. Stick to your own boundaries so others can follow your lead.
  • Use Silence Mode & the “Stop” – “Off” Button. No matter how resolved you are to reduce the stress of multitasking, a buzzing smartphone or “You’ve got mail!” sounding off every few minutes is going to distract you. Make it easier on yourself by turning your devices off or putting them in silent mode.

iStock_000017369165XSmallSmart use of technology can make your life easier and your workday more productive. Remain in control of your usage to prevent multitasking from controlling you. Keep it simple and balanced—technology is helpful and important, but it’s not everything.

 

 

Here’s a cool concept to reduce office interruptions. Click on image for details.

busylamp-user

Getting & Staying Organized Is Not Really That Painful – #1 of Top-10 Types of Communications in Marketing-Communications-MARCOM

Being Organized Is Not Really That Painful – To-Do Lists & Beyond 

 Most people hate being organized but yet some people love making lists for things that have to be done.  Still others for whom the very idea of creating a to-do list is, you pick the adjective that fits. The fact is that there are many benefits of making, at least, some to-do lists. In essence, a to-do list is a list that lists all the things that you have to accomplish within time frame or rather deadline, not often referred to as a “hard stop.”  These action oriented time-dependent items can be easily ticked off the list when they are completed which ensures that you don’t forget to get something done and hopefully get it done.

A completed to-do list will give you the satisfaction of being on the top of your game and you will only feel more in control of your life. There are many other benefits of to-do lists.

 Benefits of Writing it Down

These to-do lists allow you to concentrate your focus on a task that is both important and urgent. This way you and possibly others to prioritize everything that you or they need to accomplish and work the way through the list in a given time frame. Putting things down in writing helps people to prioritize as well as think clearly knowing that there is no aspect of planning that you have missed. This also helps you and your teammates or colleagues focus on a particular task that is high on your priority to-do list. When you already know what you have to accomplish on a given day or even week, it becomes easy to manage the time to actually get the task done.

Another benefit of writing down ideas to comprise a to-do list is that it frees your mind. It is very similar to a movie that impressed audiences in the summer of 2011 called X-Men: First Class. There is a scene in that movie when the character Erik Lehnsherr is talking to Raven or Mystique about the fact that she could reach her full capabilities if she stopped concentrating on being normal. He told her natural self was blue skin and she should accept that and not worry about blending in all of the time. By trying to blend in, she was wasting concentration power and by looking like a normal human was forcing her brain to utilize a section of it that could be devoted to harnessing her full strength and mental capacity.

Making a to-do-list also falls under the same concept.  It frees your mind. When you have the notion in your head in regards to a task that needs to be completed, just write it down. Compile a list or put in a calendar like iSportcal, CrossPinPoints or iREcal. Then you do not have to continue to remind yourself about it or think about it as the day or days go on. In addition, writing something down reinforces that idea into your mind anyway.

 Finding Like Tasks

There may be come tasks that have certain similarities. For example, you may need to speak with one person to get two kinds of information or two stores that you need to visit for specific items but that are in close proximity to each other. You will be able to work out a better routine once you can see the likenesses between the tasks.

Be Calmer

In case you are still not convinced, to-do lists are known to decrease stress and anxiety. Writing it all down gives you a clear plan of how to make it happen which in turn, removes the ambiguity out of the situation. Not only are to-do lists a great boon to effective time management, they also help you with energy management. You can pace yourself through the day, depending on what needs to be accomplished so that you do not end up too tired at the end of the day or week. This sort of touches on what was mentioned before about allowing your mind to concentrate on the task at hand rather than focusing on something that needs to be completed at some point in the near future.

Using Technology

Creating to-do lists is one of the top principles and tips of functioning time management. You will be able to assign a set number of hours or even minutes in a day to obtain the biggest as well as the minutest things that should be tackled. Many people become bogged down by the whole paper-pen aspect of creating lists. With advances in technology, this is no longer the case. You can easily use our a multimedia todo list, calendar/planner like iFlipTips, and/or your smartphone to create effective & poignant to-do lists that you can update and change while on the run and have you complete a task. After all, there is not any reason to keep a task around if you have already managed to complete it. So make that to-list or even better put it in a calendar and stop procrastinating.

ifliptipspro-iPad-4

Texting & –xting in Your Social Media Marketing Campaign

threepeopleIn this day and age, a business that wants to experience growth and success would be remiss to not include social media in their marketing campaign. Social media marketing is all about creating and sustaining buzz. Part of its success revolves around the use of various types of social media to reach a larger and more diverse audience. While most businesses now consider Twitter a critical part of any social media marketing strategy, many businesses don’t consider texting or SMS-short message (140 or 160 character) service to be a viable part of a comprehensive marketing campaign.  If short message content like today’s special is, I am at the this location or text 090909 to signup, in your mindset, you may be missing out on more sales, referrals from loyal customers and a regular increase in business growth that can be achieved by adding text marketing into the mix.

According to the New York Times, text marketing was used repeatedly during Barack Obama’s presidential campaign in 2008. Approximately 2.9 million people registered to receive breaking news on who Obama’s running mate would be before anyone else found out. Although news leaked out and CNN aired the news first, the technique proved to be one that could effectively engage a large number of people not reached through other methods. For example, Google has incorporated SMS as part of it search and other mobility features. Within one year, text marketing had caught the attention of businesses around the world. Even sports teams started using text marketing to increase ticket sales. Not surprising, Beijing Residents Sent One Billion Text Messages in a Single Day  and there was close to 15 trillion text messages sent in 2011 and probably 20 this year.  If you’re considering added texting to your social media marketing plan, it’s important to know (and follow) these important rules:

  • Do It Legally. Believe it or not, there are those who employ firms or contractors to hack into texting infrastructure to access and contact millions of consumers via text. This kind of bottom-feeding activity isn’t legal and is likely to turn people off while getting you in trouble. Check out Ez Texting for a list of case studies to see how others have been successful.  A better option for reaching an audience most likely to respond to your efforts is to use a web-based service such as 8Coupons or iPhones MobiQpons to automatically locate consumers within the area of your business so you can send your coupons or texts to them.
  • Make Texting Part of Your Campaign, Not the Only Campaign.Chicago’s Shedd Aquarium used a combination of billboards, in-store signs, commercials with their phone number and commercials with a text code for people to use to enter a contest. The advertisement with text code resulted in a number of responses that was greater than the other methods combined. But, all of these methods together resulted in a greater response, which ended up turning into more ticket sales and patronage. A three-prong approach is always wise when it comes to marketing. Use at least three marketing methods together to reach more potential customers.  The old rule of “three times from three sources” is still valid as a marketing algorithm rule-of-thumb.
  • Have a “Giving” Mindset. When it comes to attracting new customers a giving mindset is one of your best assets. Offer something your customers need or want, or ask their opinion on something. Special discounts or free add-ons for customers who text in regularly will engage your customer base and keep you in the forefront of their minds.
  • It’s All About Relationship Building.Text marketing is not about sending out the occasional text. Although overkill isn’t good either, text marketing should be used to build a relationship with your customers. Offer deals and specials for text customers only. When Armani in New York offered special promotions for exclusively for their text marketing clientele, they reached record sales figures and consistently had lines forming outside the door.
  • Don’t Cross Any Lines. Too much of a good thing can quickly turn sour. Don’t text more than once a week (unless users signup for alerts more often or emergency updates) and provide valuable, useful content each time you text. Avoid text slang, such as “4 U” instead of “for you” and opt for verbiage that your customers can take seriously.
  • Incorporate Search & Social.  Text marketing is just another form of marketing that can consume resources and budget.

Business secretUnderstand you demographic, SMS is almost an exclusive means of communication for certain age groups.  Probably initially driven to this behavior because of expensive cell minute charges is now unlimited feature in most cell plans.  It is for many teenagers the preferred way to banter back and forth messages, texting.  Sexting is sending potential nude/naked/sex and other explicit pictures via SMS and of course is not an effective mode of business communication. However, what you can learn is to use pictures, illustrations and other visual images when appropriate to explain your product or service.  Follow the rules and laws where applicable to incorporate text marketing into your social media marketing campaign in a way that draws more customers and increases sales, instead of turning people off. When used right, text marketing has the power to help you create and sustain a buzz that brings your business to the next level.

sms-no-texting-signLast but not least, may we suggest you add in to your text messages “don’t text while driving.”  Most states and localities are adding laws to make texting while driving illegal and it is just a terrible practice which causes so many accidents and unnecessary deaths.  As you would never-ever want to be the cause of harm to another person as a result of your text message.